Modern Rustic

Here is a feature of promotional images created to launch Modern Rustic, where I was briefed to capture a series of images that encapsulate the essence of the business while intertwining with their personal story, showcasing both the craftsmanship and the journey behind it.

As Graham and Jo realised they weren’t ready to fully step away from work as they approached retirement, they decided instead to transition to a slower pace of life. This is how @themodernrustic.studio was born. Graham swapped long days in front of a screen for transforming the garage into a workshop, where he handcrafts bespoke furniture. Jo embraced a new world of business connections to bring the venture to life. After overcoming challenges along the way, they are now up and running, taking orders and collaborating with other craftsmen. Modern Rustic is not just about the furniture they create; it’s about crafting products that reflect their new chapter and the start of an exciting new journey.